Monthly Archives: October 2013

The Psychology of Buying

Two people buy the same car under different circumstances.  Buyer one gets a quote from his dealer for $35,000.   The dealer is anxious to make his monthly sales quota so he cuts to the chase getting to his bottom line … Continue reading

Posted in Leases | Leave a comment

When Seemingly Rational People Act Irrationally

There are two fundamental premises that are helpful when proceeding with any negotiation.  First, people ultimately tend to act in an economically rational manner. Second, if someone who is seemingly intelligent and rational is acting in an economically irrational manner, … Continue reading

Posted in Markets, Strategies | Leave a comment