About Us
A Better Brokerage Model
In 1997, we set out to fix what's brokerage by radically changing the office, industrial and overall commercial real estate brokerage model to better serve tenants. We committed to: (1) only representing tenants and refusing to represent landlords; (2) hiring brokers with exceptional real estate, business and legal expertise rather than sales experience; and (3) creating a collaborative “one team” approach similar to law firms so our clients get the best people for their assignment.
Absolutely Conflict Free
100% Tenant Representation
You wouldn't want your attorney to represent the party on the other side of the negotiating table, so why would you allow your broker to do so? Most brokerage firms represent landlords and tenants in the same market and make the majority of their money on the landlord side doing listing, asset management, investment sales, mortgage brokerage, lease administration and property management work throughout the year. In many instances, they only work with a tenant client once every five or ten years.
At Tactix, we believe representing both landlords and tenants creates an irreconcilable conflict of interest that usually hurts the smaller client – the tenant. Because we are not hamstrung by conflicting loyalties, we can be zealous advocates for our tenant clients and put their interests first every time. Sometimes in life you need to choose sides.
Exceptionally Skilled and Experienced Professionals
Because brokerage is a commission business, most brokerage firms hire sales people and hope to teach them real estate. We turned that model on its head and hired skilled real estate, business and legal professionals who can add unique value to transactions for tenants. That’s why we’ve won the Philadelphia Business Journal’s Best Office Lease Deal of the Year seven times!
Meet the TeamWe Focus on the One Thing We Do Better Than Anyone Else
Tactix has always believed if you try to be all things to all people, you cannot deliver exceptional value to anyone. That is why we have resisted industry pressure to add non-core, ancillary services simply to grow revenue and, instead, have stuck to the one thing we do better than anyone –tenant representation services. Our outsized success over almost 30 years is a validation of this purity of purpose.
Our Unique Approach Consistently Yields Better Outcomes for Tenants
We believe that our success over the years in executing never before seen outcomes is inherently due to the unique ways in which we approach each assignment. A few of the ways we approach real estate differently include (1) not subscribing to the myth of "market" – a staple of large, dual agency brokerage firms who need to convince clients on both sides of the table that each is getting a “fair deal”, (2) going into each transaction with an open mind to ensure every option is vetted and competition is truly maximized (something you cannot do when you are being paid to market and promote space for certain landlords), and (3) negotiating all material business and legal terms when the tenant/occupier's leverage is maximized.
How We Get Paid
Virtually every lease deal has built into it a commission pool for all of the brokers involved in the transaction. The landlord funds this commission pool. If the tenant is not represented by a broker, the landlord's listing agent will claim the entire commission pool for himself. If, however, the tenant is represented, the listing agent must share this commission pool with the tenant's broker. As a result, tenants should retain the services of a broker to represent their interests. In most cases, going without representation simply results in the landlord’s broker getting a much larger commission.
Advocacy no matter where your business takes you
In 2013, we co-founded Exis, now one of the largest tenant-only brokerage organizations in the world. With Exis, our clients get “on the ground” market expertise from some of the most trusted commercial real estate firms around the globe while still enjoying the personal attention, expertise and unique skill sets they have come to expect from their Tactix advisors right next door. Because Exis firms never represent landlords or developers, our clients never have to worry whose side we’re on – our mission and loyalties are always clear and unambiguous. With Exis, we can now ensure that our clients’ real estate interests are protected almost anywhere their business takes them.
Visit Exis Global to learn more
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