In 1997, we set out to radically change the commercial real estate brokerage model. Almost 25 years later, that mission has not changed. Tactix has always believed if you try to be all things to all people, you cannot deliver exceptional results to anyone. That is why we have resisted industry pressure to add non-core, ancillary services simply to grow revenue and, instead, have remained laser-focused in our pursuit of excellence in the one thing we do better than anyone –tenant representation services. Our outsized success over more than two decades is a validation of this purity of purpose.
As we reflected on this purpose this past year, we took the time to evaluate our presence in the market. We had built a stellar reputation in the Philadelphia area with our unexpected solutions, our involvement in the community, our educational articles on commercial real estate and contributions to market research studies to help our tenants be informed on fluctuating trends. The one area we needed to focus on was our visual and graphic presence.
We wanted a brand identity that fully embodied our presence in the market visually and graphically, an identity that is different than those in the market, because our model and philosophy IS different.
These first steps that we’ve taken to build a strong, cohesive, and consistent brand will also help our organization remain focuses on our core mission that has stood the test of time for almost 25 years.